Die mutigen Anfänge eines Visionärs
In 2024, Natura Vitalis celebrates its impressive 25th anniversary - a quarter of a century characterized by constant growth, innovation and bold change.
Frank Felte, the founder of Natura Vitalis, initially launched the company in teleshopping in 1999 and quickly established it as one of the most successful German companies in the nutritional supplements and cosmetics sector. But getting there was not always easy and required vision and a willingness to take risks.
Vom Koffer voller leerer Dosen zum Millionenunternehmen
Frank Felte began his career in teleshopping on QVC, where he presented his idea of high-quality, natural food supplements. Without a physical product in his hand, he started with a suitcase full of empty cans - a bold move that paid off. Within two years, Natura Vitalis had become a successful company with sales in the millions.
„Ich habe immer daran geglaubt, dass es nicht nur auf harte Arbeit ankommt, sondern darauf, mutige Entscheidungen zu treffen und neue Wege zu gehen“
, so Felte. „Dieser Glaube hat mich von den Anfängen bis heute begleitet“.
Der Wendepunkt: Vom TV ins Network Marketing
Im Jahr 2017 vollzog Frank Felte einen weiteren mutigen Schritt und verlegte den Vertrieb von Natura Vitalis vollständig ins Network Marketing. Nachdem er erkannt hatte, dass das klassische Fernsehen als Vertriebskanal zunehmend an Relevanz verlor, entschied er sich, auf Empfehlungsmarketing zu setzen. Diese Entscheidung erwies sich als bahnbrechend für das Unternehmen und brachte ihm nicht nur viele neue Vertriebspartner, sondern auch einen erneuten Schub im Umsatz.
Ein Geschäftsmodell, das Menschen verbindet
"Teleshopping was a wonderful start, but with network marketing we have found a way to reach even more people and at the same time take our company to a new level," says Felte. This new direction has made Natura Vitalis one of the leading companies in the field of natural food supplements. With a wide range of innovative products, including the popular CBD line that has won multiple awards, the company has built a loyal customer base that trusts the quality and efficacy of its products. However, the 25th anniversary does not mark the end, but the beginning of a new era for Natura Vitalis.
Natura Vitalis heute – ein Innovationsführer
During the major event in October 2024, the company will not only look back on its successes, but will also present new, unique products, once again demonstrating its innovative strength. In addition, the expansion into the US market will be driven forward, ensuring further growth for the company. Natura Vitalis continues to grow after a quarter of a century by combining quality and innovation with a powerful network marketing model. "It's not just an anniversary, it's the start of another exciting chapter," says Frank Felte with confidence.
Ein Vierteljahrhundert Erfolg – und die Reise geht weiter
Over the past 25 years, Natura Vitalis has evolved from a teleshopping provider into a global company that brings health and financial benefits to thousands of people worldwide through its products and business models. And with a constant focus on the future, the company will continue to play a key role in the health and wellness products sector in the decades to come.
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